There’s writing copy, and then there’s writing good copy. ?
Anyone can write copy, but writing copy that actually converts is both a science and an art and requires experience. ?
In this blog post, I am going to share 4 tips for writing GOOD copy.
So without further ado, let’s get started. ?
Optimise the content for search engines
In order to get more organic traffic, your content must rank in search engines. This is where incorporating SEO into your copy is essential.
Performing adequate keyword research plays a vital role in creating content that is optimised.
Even if you have an e-commerce store that doesn’t yet have a blog, it is still important to make sure that the copy of the product descriptions are optimised for SEO.
Action point: install a plugin called Yoast SEO. Yoast SEO is one of the most popular WordPress plugin, and with good reason too! It essentially provides a step-by-step checklist of steps to take in order to optimise the post.
Structure the content
This point is often overlooked, however, the structure of your copy is very important.
For blog content, it is important that you arrange your content into structured headings and subheadings.
Tip: this applies to all forms of digital copy – make sure that your paragraphs are no more than four lines in total. ?
For print copy such as magazines, having longer paragraphs are fine, because we tend to read print copy from left to right.
However, on screen, we read content differently – we scan across whilst scrolling downwards, and thus having short paragraphs is an essential structural element of your copy.
Add visuals to your content
They say pictures speak a thousand words, so be sure to include images that are relevant to your content.
Adding images also adds to the structure of your copy by breaking up large blocks of text. As a rule of thumb add an image every 300-500 words or so.
This applies to all forms of digital copy, including email and social media.
Other visuals include:
Tip: make sure that the visuals you use are royalty free – sites such as Pexels and giphy.
Create long-form copy ?
Long-form content with 2000+ words tends to perform much better in search engines relative to shorter posts.
Therefore, creating long-form content that is of high quality should be a part of any good content marketing strategy.
Action point: add at least 1500 words to some of your shorter blog posts to repurpose them into long-form content, however, make sure that each word you add provides extra value to your readers.
Tip: Creating long-form content can be time consuming, and it is important to create long-form content consistently. ?
Therefore, get into the habit of writing, then editing, this helps to speed up the writing process.
I hope this post provides actionable advice and tips to help you to write GOOD copy that actually results in more conversion.
If you need help with generating leads for your small business, let’s chat!Pearl Lemon is an SEO agency, based in London, UK. We specialise in B2B Lead Generation and SEO. ?