How do I SEO a shoe website to the top?

Shopify, SEO is very important.

If you’re running an e-commerce store selling shoes, and you’re looking to improve the SEO of your site, stay tuned!

Search engine optimisation is used to bring up your rankings in searches by using phrases and keywords in your content and descriptions.

As a shoe website – you have a lot of competition in your market, especially with large brand name companies.

If you are using Shopify to power your e-commerce store, you’ll automatically be able to make use of the built-in SEO features.

1: Improve the structure of your site

If you want to push your shoe brand to the top, you are going to have to give more SEO, so more keywords in your website and your descriptions.

This is where the structure of your store’s site is vital. One way to do this is to make sure that there are several landing pages, specific to the types of shoes you have on offer on your site.

This allows you to optimize the pages and keyword groups that will result in your site being more visible in search.

2: Build a content strategy

Remember: Content is king.

All Shopify stores come with a platform for you to publish blog posts.

Being consistent about creating high-quality content will provide your customers with extra value. If done properly, doing this will help to improve the SEO for your Shopify store.

Make sure that your content is relevant to the types of shoes that you sell.

3: Don’t use the shoe manufacturers product description

This may sound obvious; however, it is important that you rewrite all of the descriptions of your shoes.

When doing so, make sure that your product descriptions are unique, engaging and optimised for search engines.  

4: Invest in an SEO app

SEO manager is an app designed for Shopify sites, to help improve the SEO of your e-commerce store, by making it easier for you to understand and implement techniques that will optimize your site for search engines.

The app has over 20 features, including:

  • Title templating
  • Google result simulator
  • Site redirect on products out of stock

Bonus tip: don’t forget to optimise the images of your shoes.

Some of your customers are likely to have found your site through an image search of the shoes on offer on your site.

Therefore, it is vital that you add alt tags to all of the images on your store.


If new customers can’t find you online, you won’t be able to increase your sales.

Therefore, SEO is a vital component of your business’ digital marketing strategy.

However, there is no one size fits all when it comes to SEO, so your SEO strategy must be tailored to the needs of your business.

If you run an e-commerce store and would like to improve your Shopify SEO, let me know.

At Pearl Lemon, we help e-commerce stores with their Shopify SEO, so that they attract more traffic and ultimately get more conversions. ?