Since content really is king, ? you are probably wondering how to make good content. Once you’ve mastered this you’ll be able to compete with the sea of content that is already out there.
Before we jump into some ways to make good content, let’s look at the attributes of ‘good content’. ?
Good content must be:
- Well structured
- Search engine optimised
In this post, I will elaborate more on the attributes mentioned above. Then I’ll share some tips on how to action them.
#1: Be well structured
The first thing to do is to get organized ?
Before you start writing, you should make sure to organize your thoughts. You could use an outline or you could want to put random thoughts on the topic on paper or in a program like EverNote.
Organizing your ideas and then organizing your content will make your content readable and attractive to your readers.
Secondly, it’s helpful to talk it out with others. ?
Talk to some of your friends or family that might be interested in the topic. This will allow you to hone in on different things they want to know on the topic.
You could add a thousand words to your article just off questions they ask you regarding the topic.
The most important thing you can do is know your topic and know who your readers are. This allows you to provide value to them so that they spend more time on your website.
#2: Be search engine optimised
Good content is search engine optimised content.
Afterall, the whole idea of publishing content online is for it to be viewed and ultimately trigger the reader to fulfil your call to action. Your CTA may be: to purchase something from your e-commerce store or sign up to your mailing list.
If SEO is really not your thing, or you simply do not have time to do it yourself, you could always hire an affordable SEO agency to take care of it for you.
Good content really RESONATES with the reader – so much so that they feel compelled to share the content on their social media platforms.
This is, of course, GREAT for driving more traffic to your site.
A tip for increasing the number of social shares is to be selective in the social share buttons you display on the page. ?
Only pick the platforms that your target audience engage with the most and leave out the rest to avoid the paradox of choice phenomenon.
I hope this post helps you to create GREAT content, that actually leads to conversions.
Remember that it is vital that you get your structure right and that you encourage social shares to drive more traffic to your site.
Pearl Lemon, ? is an SEO agency based in London in the UK. ?? Read more about us here.
If you are looking for affordable SEO for your small business, and would like to know more about our SEO packages – get in touch! ?