I know, you are probably looking for that sweet spot keyword.
The keyword that is going to be low competition and have high traffic.
You also need to take into your consideration what stage in the buying process your potential clients or customers are in when they are searching for the keyword. ?
This is because depending on where in the buying process your potential client or potential customer is, you will need to have content that speaks to them where they are at and guides them to the next phase in the process.
In order to find the perfect keyword to rank for, you’ll need to do some keyword research as a part of your SEO strategy.
However, keyword research doesn’t have to be a chore or costly.
In this blog post, I will share some beginner friendly tips on how to conduct keyword research – so without further ado, let’s get started! ?
Google Keyword Planner
Now, this one is a no-brainer when you want to do keyword research.
Why? I hear you ask – well It’s:
- free of charge.
- raw results from Google – so you can count on this as a reliable source.
- easy to navigate.
- easy to build upon.
For these reasons, it’s always worth using the keyword planner, even though you may wish to use other tools as well.
Google Search Console
Again, this is another free tool that you MUST use.
You will also be able to see some of the keywords people are using to search your site currently.
If you aren’t optimized for them, you can optimize for them on that page/post or create a new page/post.
Under “Acquisition,” look for “Search Console” and then “Queries” and there you will be able to see the searches people have made that took them to your site.
As a beginner, SEO keyword research can be a bit daunting, however, as you become familiar with the keyword research tools, it becomes a lot easier.
If you are looking to improve your understanding of SEO, I’d recommend taking this 14-day SEO video course. ?
The course covers the following key areas: ?
- On-page SEO: this part of the course teaches you all of the simple techniques that many small businesses don’t get right when it comes to setup.
- Local SEO: want to know how to target particular keywords locally? This section of the course offers a step-by-step practical guide on how to do just that.
- Your content: you’ll need to build an SEO-driven content strategy, this section of the course will teach you how to execute a GREAT content strategy.
- Link building: this part of the course teaches you how to get backlinks to your webpage.
If you are considering hiring an SEO agency, check out Pearl Lemon ?
So give me a shout if this is something you are looking into. ?