The biggest downfall that startups make are in three key areas:
You can’t manage what you can’t measure
Once you start producing content – which HAS to be a part of your content marketing strategy then make sure you start tracking views/clicks and all and understanding what it is that is WORKING for you and what is not working.
Measure, adapt and move forward
Failing to commit to a long term plan with your content (whether the appropriate one or otherwise)
We see it being the case that once you have a plan and don’t get initially the feedback you want – you assume that the plan ‘must be wrong!’.
E.g. If you write three blog posts and then don’t get the feedback or overnight success you’re looking for – you assume that the content/strategy must be wrong.
In reality it could need some time or adjusting to the strategy but it doesn’t mean that you should ‘stop blogging’ and start trying something else
Overcomplicating it in the beginning
Why not try things in 3 month spells?
E.g. For our first three months we’re experimenting with content on Quora to see what it does for our business. We have written close to 300 answers on this platform. It may well be the case that after 3 months we decide to terminate this approach or adapt it based upon the data that we gather. But 3 months seem a lengthy enough time to draw some insights
Focus in your first 6 months upon simplicity. Pick an angle and run with it. There are multiple roads to success so you can attempt many. But one at a time. Not many; all at the same time – which is where you get scuppered
For moreon Quora
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