OUR GOOGLE ANALYTICS PRO WILL GET YOU RANKING IN NO TIME.
Meet Lincoln, he’s our head of Google Analytics here at Pearl Lemon.
Lincoln has been doing Google Analytics since 2012 and has advised campaigns for dozens of clients that have been successful.
If you need a professional audit of your Google Analytics campaign and improve your traffic, then Lincoln is your guy!
YOU’LL BE IN GREAT HANDS. LINCOLN IS AN EXPERIENCED & QUALIFIED GOOGLE ANALYTICS PROFESSIONAL.
AS OUR GOOGLE ANALYTICS EXPERT, YOU CAN EXPECT THE FOLLOWING FROM LINCOLN:
LINCOLN’S JOB IS TO ENSURE THAT WE IMPROVE YOUR GOOGLE ANALYTICS IN 90 DAYS.
If we had to explain our Google Analytics professional’s job description in a nutshell, it would be to ensure that he over-delivers for all clients. Here are some of Lincoln’s top attributes that contribute massively to our overall client success:
THE DIFFERENCE IS IN THE DELIVERY.
As soon as you come on board, our journey begins. You’ll quickly realize that the way we deliver our Google Analytics services is what differentiates us as an agency. We are a distributed team working across several time zones, there’s bound to be someone working on your campaign at any given moment. Our head of Analytics works closely with our project managers who will keep you updated with our progress. Lincoln keeps a close eye on your results and adjusts the strategy accordingly. He has access to, and utilizes a wide range of tools to derive data-driven insights.
FIND OUT MORE ABOUT LINCOLN!
I love to play video games; avid Nintendo fan!
I’m also very interested in science and astronomy; I learn something new everyday about this universe that we live in.
I do have a few sports I’m interested in, having played tennis, badminton and rugby.
I find myself absolutely loving Avengers, Spider-Man: Into the Spider-Verse and Dr. Strange. I guess I’m a Marvel fan 🙂
CLAIM YOUR FREE GOOGLE ANALYTICS AUDIT. NO STRINGS ATTACHED.
Lincoln takes his key responsibilities as head of Google Analytics very seriously which is why we are able to run multiple successful campaigns simultaneously and get outstanding results for all of our clients.
We’d be delighted to conduct an audit on your site and let you know how our Google services can help you to rank higher and get more organic traffic. Request your FREE audit today and we’ll get back to you within 48 hours.
GOOGLE ANALYTICS FAQ
Google Analytics is in short, an incredibly powerful tool. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more.
Being able to monitor all the platforms allows you to review what is working well in terms of advertising, and what isn’t.
A Google Analytics Expert is a professional that is responsible for analyzing and reviewing the metrics that exist in a company’s Google Analytics in order to build optimal marketing campaigns.
Setting up Google Analytics for your website is a fairly straightforward process. However, it’s extremely important to make sure that it’s set up correctly from the start.
Otherwise, you could be reading reports and looking at information that is not correct, and then basing your marketing decisions on false data.
There are 5 key steps to setting up your Analytics account:
- Create Your Account
- Set Your Goals
- Link Your Google Search Console
- Link to Google AdWords
- Set Up E-Commerce Analytics
Organic search results (sometimes referred to as “natural” results) are natural results that rank based 100% on merit. In other words, there’s no way to pay Google or other search engines in order to rank higher in the organic search results.
Paid search results are ads that appear on top of or underneath the organic results. Paid ads are completely independent of the organic listings. Advertisers in the paid results section are “ranked” by how much they’re are willing to pay for a single visitor from a particular set of search results (known as “Pay Per Click Advertising”).
There are 4 main categories that data in your Analytics account falls under:
- Audience reports give you an insight into who’s basically visiting your site.
- Behavior reports will tell you everything you need to know about your site’s content, and what users actually do while visiting.
- Conversion reports provides you with information on how well your site is converting – that is, turning leads into actual customers.
- The Assisted Conversion report shows the top channels that contributed to conversions, but were not directly responsible for them.
In Google Analytics, conversions are known as “goals”. They are the specific, measurable actions that users take on your website. If you want to be able to leverage Google Analytics’ conversion reports, you need to set up, at the very least, a basic goal.
Though it may be immensely rewarding to see an influx of traffic to your website, what matters most is whether or not you can convert that traffic.
KPI (Key Performance Indices) are metrics that help marketers analyse their websites based on the different business objectives. Some of the notable examples of KPIs are-
- Avg Time
- Bounce Rate
- Conversion rate
Whenever a user visits a website, a session begins. In Google Analytics, a session can last for 30 minutes even if you do not do any activity.
You can use Google Analytics’ Goal Funnel feature to examine the general achievement of your e-commerce activities. It can directly take you through individual Shopping Basket Exchanges and can help you track the sales conversions and other related goals.