Meet Lincoln, he’s our head of Google Analytics here at Pearl Lemon.
Lincoln has been doing Google Analytics since 2012 and has advised campaigns for dozens of clients that have been successful.
If you need a professional audit of your Google Analytics campaign and improve your traffic, then Lincoln is your guy!
YOU’LL BE IN GREAT HANDS. LINCOLN IS AN EXPERIENCED & QUALIFIED GOOGLE ANALYTICS PROFESSIONAL.
When it comes to leveraging his analytics experience to deliver outstanding results for our clients, Lincoln is a natural. As Google is constantly updating its algorithms and policies, he takes the extra mile to ensure that his Analytics audits are as accurate as possible. With the past 10 years of experience under his wing, you can feel comfortable getting the most up-to-date content to help you achieve your goals of ranking and improving your overall metrics.
AS OUR GOOGLE ANALYTICS EXPERT, YOU CAN EXPECT THE FOLLOWING FROM LINCOLN:
LINCOLN’S JOB IS TO ENSURE THAT WE IMPROVE YOUR GOOGLE ANALYTICS IN 90 DAYS.
If we had to explain our Google Analytics professional’s job description in a nutshell, it would be to ensure that he over-delivers for all clients. Here are some of Lincoln’s top attributes that contribute massively to our overall client success:
THE DIFFERENCE IS IN THE DELIVERY.
As soon as you come on board, our journey begins. You’ll quickly realize that the way we deliver our Google Analytics services is what differentiates us as an agency. We are a distributed team working across several time zones, there’s bound to be someone working on your campaign at any given moment. Our head of Analytics works closely with our project managers who will keep you updated with our progress. Lincoln keeps a close eye on your results and adjusts the strategy accordingly. He has access to, and utilizes a wide range of tools to derive data-driven insights.
FIND OUT MORE ABOUT LINCOLN!
Living in Kingston, Jamaica, Lincoln’s a university student reading for his computer science degree and being an Upwork powerhouse. When not working, you can find him quite busy with various activities.
What do you like to do in your spare time?
I love to play video games; avid Nintendo fan!
I’m also very interested in science and astronomy; I learn something new everyday about this universe that we live in.
Are you a sports fan?
I do have a few sports I’m interested in, having played tennis, badminton and rugby.
What are your top 3 favorite movies?
I find myself absolutely loving Avengers, Spider-Man: Into the Spider-Verse and Dr. Strange. I guess I’m a Marvel fan 🙂
CLAIM YOUR FREE GOOGLE ANALYTICS AUDIT. NO STRINGS ATTACHED.
Lincoln takes his key responsibilities as head of Google Analytics very seriously which is why we are able to run multiple successful campaigns simultaneously and get outstanding results for all of our clients.
We’d be delighted to conduct an audit on your site and let you know how our Google services can help you to rank higher and get more organic traffic. Request your FREE audit today and we’ll get back to you within 48 hours.
GOOGLE ANALYTICS FAQ
Why Is Google Analytics Important?
Google Analytics is in short, an incredibly powerful tool. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more.
Being able to monitor all the platforms allows you to review what is working well in terms of advertising, and what isn’t.
What is a Google Analytics expert?
A Google Analytics Expert is a professional that is responsible for analyzing and reviewing the metrics that exist in a company’s Google Analytics in order to build optimal marketing campaigns.
How do I set up Google Analytics?
Setting up Google Analytics for your website is a fairly straightforward process. However, it’s extremely important to make sure that it’s set up correctly from the start.
Otherwise, you could be reading reports and looking at information that is not correct, and then basing your marketing decisions on false data.
There are 5 key steps to setting up your Analytics account:
- Create Your Account
- Set Your Goals
- Link Your Google Search Console
- Link to Google AdWords
- Set Up E-Commerce Analytics
What Is Organic Search Results?
Organic search results (sometimes referred to as “natural” results) are natural results that rank based 100% on merit. In other words, there’s no way to pay Google or other search engines in order to rank higher in the organic search results.
What Does Paid Search Results Mean?
Paid search results are ads that appear on top of or underneath the organic results. Paid ads are completely independent of the organic listings. Advertisers in the paid results section are “ranked” by how much they’re are willing to pay for a single visitor from a particular set of search results (known as “Pay Per Click Advertising”).
What kind of data can I access in Analytics?
There are 4 main categories that data in your Analytics account falls under:
- Audience reports give you an insight into who’s basically visiting your site.
- Behavior reports will tell you everything you need to know about your site’s content, and what users actually do while visiting.
- Conversion reports provides you with information on how well your site is converting – that is, turning leads into actual customers.
- The Assisted Conversion report shows the top channels that contributed to conversions, but were not directly responsible for them.
What are Goals, and why should I care?
In Google Analytics, conversions are known as “goals”. They are the specific, measurable actions that users take on your website. If you want to be able to leverage Google Analytics’ conversion reports, you need to set up, at the very least, a basic goal.
Though it may be immensely rewarding to see an influx of traffic to your website, what matters most is whether or not you can convert that traffic.
What Is A Segment?
Segments in Google Analytics group site visitors who share common characteristics. They isolate specific types of traffic within your reporting which allows you to interpret your data in a much more efficient manner.
Can Google Analytics save me money?
If used correctly, interpreting the data within analytics can save you money by making you realise which marketing channels are working, and which ones need improvement, or can be dropped.
I’ll be more than happy to guide you along the way to using Analytics to its full potential.
What are KPIs?
KPI (Key Performance Indices) are metrics that help marketers analyse their websites based on the different business objectives. Some of the notable examples of KPIs are-
- Avg Time
- Bounce Rate
- Conversion rate
What is a session?
Whenever a user visits a website, a session begins. In Google Analytics, a session can last for 30 minutes even if you do not do any activity.
How can you track e-commerce sales via Analytics?
You can use Google Analytics’ Goal Funnel feature to examine the general achievement of your e-commerce activities. It can directly take you through individual Shopping Basket Exchanges and can help you track the sales conversions and other related goals.
Are you looking to SKYROCKET your organic traffic? If you have any questions about our service please do not hesitate to contact us!