Pearl Lemon

Pearl Lemon - SEO Agency London

Drive More Traffic With Our Google Ads For SEO Strategies

SEO for Wineries

Google has often said that SEO (Search Engine Optimisation) is not a pricing model industry and that using Google Ads campaigns would not raise your position in organic search results– well, certainly not directly.

However, there are some ways you may use google AdWords to enhance your SEO plan.

For instance, you may immediately gain insights from your PPC (Pay-Per-Click) data that apply to organic search, saving time and money.

At Pearl Lemon, we use the data from your PPC campaigns to improve an existing SEO ranking plan or use advertisements to support and improve your organic search rankings.

We also develop verification and testing ideas using AdWords data to launch a new SEO strategy as an excellent approach to reducing risk. Our clients are rich proof of how effective it is!

Ready to implement it in your business too?

Contact us today and get started!

The Ins & Outs of Google Ads

There is nothing more important for a business than to be on the first page of Google for its products or services. 

For instance, if you sell jewellery through a physical or online shop, you want to be the first thing they see when they type in “engagement rings” or “necklaces for mom”. 

Why would you want that? Well, that’s because the first top three results on the search engine results page get the most attention from online users.

Google Ads’ function is to place you on the top three of your desired SERP. 

Online advertising can quickly rank your business as a top search result if your website is good and your bid fits. Using Google AdWords, you place a bid for the phrases or keywords most essential to your market.


In exchange for each click a person makes on your specific ad, you pay Google an agreed-upon amount. 

Depending on the industry and other factors, bids or Cost Per Click (CPC) can range from $0.50 to $12+. Average click costs are around $2 to $4 per click, although they vary. To do the math, Google suggests you get ten clicks to convert one customer into a buyer.

Essentially, Google Ads is paying Google to benefit from their search engine. You pay Google to appear in its search engine results. Contrary to an organic search, which refers to SEO, Google Ads uses the money to get you to the top. 

However, Google’s algorithm will still serve you the best content, regardless of whether or not you have ads, and better ads and content will always beat less relevant ads. So if your entire content is just plain bad– even if you paid for Google Ads, it wouldn’t work.

Google Ads Helping You Amplify Your SEO Strategies

Now that you understand how Google Ads works, you will get the idea that Google Ads and SEO are entirely different– so how can they work?

SEO is an organic and long-term strategy you will implement to boost your online presence organically. On the other hand, Google Ads is a short-term strategy you will need to get faster results– just not in an organic way.

They work hand in hand to give you a full-proof digital marketing strategy. To learn more about what it can do for you, check out our key points below.

Get Results Faster With Remarketing

Remarketing, also known as retargeting, is displaying relevant ad campaigns to customers who have already visited your website or taken an interest in your brand in some other way. 

It is a very effective technique to target visitors that don’t convert into customers

These visitors are more likely to engage than an online stranger because they are already familiar with your brand.

At Pearl Lemon, we use remarketing strategies to enhance your SEO outcomes in two very distinct ways:

  • Our experts gain a deeper understanding of your potential clients by analysing your remarketing list. 

By considering factors like your target audience’s inclinations and their in-market audience, we fine-tune the kind of content and keywords you should employ in your SEO approach.

  • We work to recapture search visitors who didn’t convert. 

Remarketing makes reaching out to prospects more than once very easy and affordable, enabling you to maximise the value of each organic search visitor, especially the vast majority who take their time to convert.

We can help you increase brand recall, which would maximise the likelihood that these customers would later look up your company name and visit your website through organic search. 

Additionally, by remaining top-of-mind for your audience, they might be more inclined to believe in and share your material, which could result in more backlinks.

Study And Test Your Target Keywords

Our speciality is using Google Ads for SEO to conduct keyword research.

You won’t receive much value from your SEO campaign if you don’t target the appropriate keywords, which are a crucial component of SEO and Google Ad copy.

At Pearl Lemon, we manage keywords in the following ways:

  • We research the keywords that are appropriate for your intended audience, as determined by the monthly search traffic;
  • The keywords we select are appropriate for your company. Not every popular keyword for your demographic is appropriate for your brand;
  • The competition for the term we provide is reasonable, given your timeframe and financial constraints.

Generate Backlinks With Ad Clicks

It is no surprise that link building is more complex than ever, but backlinks are one of SEO’s most crucial ranking elements. 

It is crucial to remember that gaining links from high-quality, trusted websites is more challenging nowadays because the quality of inbound backlinks is now more significant than the quantity.

As a result, there is a possibility that someone who clicks on one of your sponsored PPC campaigns and sees your site will link to it or share it on social media.

A person is likely to click on an advertisement from the same company when they see an organic result for a keyword they looked for on the SERP (Search Engine Results Pages), followed by an ad for the same company.

At Pearl Lemon, we specialise in placing search ads and organic results that give your company a more reputable and trustworthy appearance and encourage many visitors to click when they otherwise wouldn’t. 

Additionally, even if the searcher doesn’t click on your advertisement or link to your content, they might still select your organic result, which will result in valuable organic website traffic.


Make SEO Pitching Simpler

SEO works in the long run. Over time, it can be pretty profitable, but it’s challenging to see quick returns.

It might be challenging to persuade hesitant business owners and marketing directors of its usefulness as it takes a long time to get traction. 

AdWords offers a simple justification to use if you are having trouble estimating the worth of a new SEO campaign or justifying the price of your work.

Using the Pearl Lemon team, you can identify priorities to concentrate on by looking at the total expenses or outcomes of current AdWords campaigns. You can also use organic search to supplement those outcomes.

Increased Organic CTR (Clickthrough Rate)

The most crucial element influencing organic CTR is how well-optimised and appealing your title and meta description are. Your Google Ads campaign is typically a fantastic area to test and gather information to enhance your material.

You may apply the same strategy to your content’s title and meta description. If your PPC ad has good CTR, it is a solid signal that the copy is well-written. 


By implementing this, you may considerably raise your organic search CTR, increasing your SERP ranking and traffic from organic search results, producing a win-win situation.

The Pearl Lemon team can assist by analysing your Google Ads account and using the data to identify trends or common elements of ads that perform well in clickthrough rates (CTRs). 

Our specialists use these insights to provide a greater organic CTR, and the content marketing plan for your SaaS is further optimised. You can always run more ads and conduct additional testing if necessary if you first are unable to locate any valuable data.

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Strengthen Your SEO With Pearl Lemon

significant indirect impact. 

Google Ads can increase the number of individuals who see your material quickly, increasing the possibility that they will share or link to it, creating worthwhile backlinks.

These advertisements can also assist in the stability of the long-term quality of SEO and minimise the time it takes to start seeing traffic and conversions.

Pearl Lemon analyses your previous PPC campaigns– precisely a Google Ad strategy and highlights tendencies used to your advantage when developing organic SEO tactics. 

Our unique and effective strategy cuts down on the time it takes to attain the same outcomes by incorporating necessary strategies that are proven effective and efficient.

Contact us today to elevate your SEO journey!


We Have Worked With:

Watch our Case Study videos

Talk is cheap, so we don’t just say what we can do – we can show you! Our SEO campaigns have a track record of not just ranking our client’s sites on page 1 of Google but much more besides. You can expect an improved user experience, more traffic, better conversion rates, increased brand awareness and more.


What Our Clients have said about our SEO Agency.

Here at Pearl Lemon, we can help your company grow.

The engagement has led to an increase in inquiries through multiple channels. Pearl Lemon works closely with the internal team to ensure an effective collaboration. The team is open and transparent, providing a high level of customized service.
Lucy Russell
Director, Winova Properties
The engagement generated eight calls within the first month. Pearl Lemon establishes a seamless workflow to ensure consistent communication. Their professional team is enthusiastic throughout the process.
Leigh Ashton
CEO, The Sales Consultancy
Attendance to the event grew at a rapid pace, and a significant number of respondents gave positive feedback regarding Pearl Lemon’s approach. The team provided recurrent progress updates that clearly demonstrated their impact. Their knowledge and transparency set them apart from other vendors.
Lulu Laidlaw-Smith
VP Events & Sales, Paddington Works


Although PPC doesn’t directly affect SEO, it might help you indirectly by making your SEO initiatives more effective. You can contribute to developing a marketing plan that expands your company by engaging with PPC and SEO.

Your internet presence can expand for a more extended time with SEO, which is more effective for local searches. 

On the other hand, pay-per-click (PPC) is an acquisition approach that entails spending money on advertising to place your content in front of a target audience when they conduct internet searches for particular keywords.

Google Ads are worthwhile because they give companies of all sizes an affordable opportunity to reach a virtually limitless niche market.

Thanks to their extreme flexibility, you can start, halt, pause, or modify your offers whenever possible.

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