We specialise in lead generation (and therefore SEO is a big part of it)
In some ways YES
You can build an:
- Email list
- Massive following online
Without any level of technical SEO whatsoever.
One of the thing’s that is sometimes forgotten though – is that every major social media platform has 50 million+ monthly active users.
Getting a $1 spend from 0.01% of that audience will bring you $500k USD in annual revenue. Think about that for a minute.
There are more TOTAL active users (in some cases 10x that in the example of Facebook, Instagram etc) on pretty much every major social media platform (check out Tumblr – the sleeping giant of social media).
So you can choose to focus on one platform alone – which will be overall easier to rank within rather than Google – and see just as much success.
So sure. Technical SEO can be overvalued in that it will not magically bring you customers overnight!