3 Tips For Retailers To Persuade Customers To Click The "Buy" Button
Grow Your Current Traffic With Our CRO For Mobile Phone Retailers
Your beautifully prepared mobile marketing and Google ad drive people to your website. Or you’ve invested hours in search engine optimisation or SEO and made your website a visitor magnet. No matter how you direct traffic, the effort shouldn’t end there.
A successful mobile commerce website draws visitors and guides them through the conversion process to the moment of conversion. Competition is tough in today’s cluttered digital scene, and it is getting increasingly important to hold a new website visitor’s attention.
How, then, can you lower bounce rate and friction? We have a solution for you—conversion rate optimisation.
However, mobile conversion optimisation is challenging; it changes frequently and requires a broad knowledge of many topics. It can be hard to handle yourself, so you’ll need a reputable CRO agency like Pearl Lemon to help you.
At Pearl Lemon put our focus on mobile shoppers and their experience first. This allows us to assess what’s missing on your site, and we’ll start from there to see what we can do to improve your user experience.
Want to learn more about how we can help? Book a call today.
What Is Conversion Rate Optimization?
The systematic process of raising the proportion of website visitors who complete the desired action, such as filling out a form or making a purchase, is known as conversion rate optimisation (CRO). Understanding how desktop and mobile visitors navigate your site, what actions they take, and what keeps them from achieving your goals are all part of the CRO process.
A visitor fulfilling a site goal is referred to as a “conversion” in general. Goals can take on a variety of forms. The main objective (sometimes called the macro-conversion) is for the mobile user to purchase if you utilise your website to sell things. Before a user completes a macro-conversion, minor conversions can occur, such as registering to receive emails. We refer to these as micro-conversions.
Below are examples of macro and micro conversions.
- Buying something from the website or checkout process
- Getting a price quote
- Signing up for a service
- Registering for email lists
- Creating a profile
- Adding an item to the shopping cart
Some CRO KPIs That Really Matter For Mobile Phone Retailers
Curious about the indicators to measure a mobile conversion rate? In the sections below, we’ll go through several conversion metrics that you can use to understand your campaigns better. We shall consider the following metrics:
Click Through Rate
Click-through rate is one of the first conversion rate metrics to examine (CTR). CTR counts how many times visitors click on links leading to your website when they come across them. CTR can be used in paid advertising, organic search, and email campaigns.
Remember that CTR involves more than just the volume of visitors to your website. It concerns the ratio of users who click on links leading to your website to those who initially noticed those connections. Therefore, it would depend on how many individuals opened your email in an email campaign.
Monitoring your CTR can help you determine how well your off-site marketing is doing to bring visitors back to your website.
Cost Per Acquisition
The cost to attract a potential customer is known as the cost per acquisition (CPA). Similar to conversion rates, CPA also allows you to track the effects of marketing on online sales figures. Generally speaking, if you use CPA for Google Ads, your CPA will be larger than your cost per click.
CPA is frequently used by businesses to guide the course of their marketing campaigns. Consider OSN as an example. They used Google Ads Call-Only ads to cut their cost per acquisition by 82%.
Use the following formula to determine the cost per acquisition:
CPA = Total Marketing Costs / Total Customers Acquired
Unique And Returning Visitors
While this indicator doesn’t go as far as lead assessment metrics (which we will examine in a moment), it is nevertheless used as a reliable, straightforward starting point for assessing the overall conversion potential of your company site, the focal point of your online presence.
Trends in visitation can be easily tracked with the help of tools like Google Analytics. A large influx of new visitors is needed if the business is getting off the ground and visibility building is a priority. However, there may be cause for concern if the data continue to be continuously biased toward new visitors rather than returning ones concerning visitor engagement with your mobile website’s content.
Form conversion metrics track how many users complete and
submit forms, such as signup forms for newsletters, demos, or contact forms that inform site visitors when a mobile device is back in stock. Monitoring form conversions is critical because they frequently signal client interest and forecast upcoming macro-conversions.
Keep an eye on their conversion rates to get a general idea of how well your forms convert and entice users. But to delve even further, you must combine traditional web analytics with tools like Heatmaps, which clearly display which form components people interact with and which they ignore. This clarifies the best practices for form placement, copy, and design.
Your bounce rate is the percentage of visitors who land on your website but then leave without taking any further action, like visiting another page or reading a blog post. Bounce rates provide a clear picture of whether your site actively meets the expectations and demands of your users right away or whether improvements are needed.
Use web analytics software to analyse your bounce rate first, then more in-depth tools like Hotjar Session Recordings to watch how users click, scroll, and traverse your site and quickly identify where they got stopped or what caused them to leave.
Average Time On Site
Average time on site is a useful indicator to consider. This number, which is useful to view alongside conversion rate, measures how long an average person stays on your website after they first arrive. You can tell how soon users convert using this metric.
If your conversion rate is high but your average time on site is modest, you’re giving users enough information to convert them. Users can spend more time researching your product or service to determine whether it’s a perfect choice if your conversion rate and time on site are high.
Additionally, if both are low, it suggests that customers are leaving your website rapidly without converting. Therefore, you may need to make changes.
You Need A CRO Agency That Delivers Results
You can expand on effective KPIs now that you have the foundational knowledge necessary to do so as part of an all-encompassing CRO strategy. However, if this seems daunting and you need help determining which aspects of your marketing campaign require improvement, make sure to reach out to Pearl Lemon experts.
Our team has helped several clients increase their overall revenue by leveraging their current website traffic. We can optimise your entire campaign to meet your KPI target–increasing your overall revenue as a mobile retailer.
If you have queries or want to jumpstart CRO, get in touch today.
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Yes, it is possible. Poor timing contributes to a lot of CRO program failures. Testing conducted around the holidays for your business will probably produce incorrect findings because your target audience is on vacation. Instead of making a website perform better, this can make it perform worse.
This is why you’ll need an agency to avoid this from happening. A reputable agency like Pearl Lemon knows the perfect timing and CRO strategies to cut your worries about harming your site.
Businesses often spend between $800 and $10,000 monthly on CRO services. However, this still depends on the structure and needs of your business. If you want to request a specific quote, contact us today.
When you work with a CRO agency like Pearl Lemon, you are partnering with a group that has a track record of success. You can rest assured that your website is in capable hands.
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