3 Ways To Get More Sales For High-Price And Luxury Watches
Gain More Conversions With Our CRO For Luxury Watch Brands
There is no one-size-fits-all approach to smart marketing. Luxury goods and expensive products deserve careful handling. For example, Walmart doesn’t have a Rolex display, and there’s a solid reason for it.
The question that top-tier vendors often ask is: “How will CRO work for my e-commerce site? Our customers are not mass consumers; we are really different from commodity shops.” And we couldn’t agree more.
Luxury items require conversion rate optimisation (CRO) since they are unique. Luxury brands require CRO assistance much more than the global Walmarts do.
Here at Pearl Lemon, we know that normal and luxury goods are different. This is why we also know how to distinguish a CRO strategy that works specifically for premium and luxury brands. Rest assured that we can help you gain more conversions for your high-end brand.
Our line is always open for you if you’re ready to increase conversions.
Book a call today to learn more.
The Need For CRO For Luxury Watches
Ecommerce managers frequently spend their marketing budgets on increasing traffic rather than figuring out how to increase traffic conversion. That mentality is partly influenced by the notion that “sales is a numbers game.”
Any successful brands will tell you upfront that fewer, higher-quality leads are preferable to having many lower-quality customers. Without considering CRO, traffic creation may be more expensive than necessary.
Pre-qualification is crucial when selling luxury items since it ensures that your visitors are prospects already on the route to becoming clients.
Managers of online stores mistakenly believe that conversion rate improvement is a one-time endeavour. Well-intentioned managers who wouldn’t dream of interrupting their lead generation efforts for even a moment are happy to optimise their path to sales periodically. This is a huge mistake.
Let’s assume your competition is optimising their pages for current traffic while you’re trying to bring more traffic to pages that are currently converting poorly. They know that increasing their conversion rate from 2% to 4% is much more likely and less expensive than increasing their traffic by 50%.
Another thing to think about is that conversion rate optimisation increases the number of visitors that convert to customers and raises the average order value. Budgeting for a CRO improvement is frequently justified by the savings on advertising alone.
CRO Tips For Selling High-Price Products
Selling high-end products, services, or experiences differs from marketing low- and mid-tier substitutes. This means that methods that work for mass-market goods and services don’t apply to luxury goods and services.
Pearl Lemon specialises in high-end and luxury market optimisation. Over the years, we’ve discovered crucial elements that can make or destroy a high-end e-commerce store’s conversion rate.
Descriptions Have To Convey Emotions.
Images are crucial in influencing visitors to make purchases on both an emotional and informational level. The same notion holds for product descriptions. Open a couple of luxury manufacturers’ websites and review the product descriptions for two minutes. The majority of them are just technical. Insane.
Consider what a salesperson would say about the product while drafting a product description. When it comes to fashion and jewellery, a store clerk is likely to offer guidance on how to style the item, how to wear it, how to fit it, and how it was manufactured.
Why do we still see website product descriptions highlighting the item’s materials?
Look Closely At The Traffic You're Attracting.
Nowhere is the “any traffic is good traffic” axiom more incorrect than in the market for luxury products. Even if you have a lot of traffic, is it the proper kind of traffic? If not, both ends of the transaction will cost you money.
Not only does it take money to get people to come to your website, but traffic that leaves right away works against your SEO efforts and might raise the price of your ads. Traffic acquisition analysis will be given top priority by knowledgeable staff working on conversion rate optimisation.
Design A Beautiful And User-Friendly Website
When developing an ecommerce website, it’s simple to get bogged down in technical considerations like speed and fraud prevention. Yet, shoppers expect luxury item firms to provide a visually pleasant shopping experience. They want to be shown appealing pictures when they search and see what they purchase. It’s crucial to prioritise the customer experience when designing.
For instance, adding multimedia content to your blog entries enhances the content and raises reader engagement by 21%. Even better, segment clients based on device kind, traffic source, number of items in the shopping cart, and more to offer a tailored shopping experience. Though they might need more work, these landing pages will convert significantly more frequently than a general, one-size-fits-all landing page.
It is essential to offer customers from various demographics a customised experience, especially if you are a business that operates worldwide or globally. Given that different countries contribute to website traffic, enabling clients to view your website in their language and make purchases using their currency immediately improves the user experience.
You can do this by adding a currency converter and multilingual support to your website. Businesses like Amazon, AliExpress, and others use this technique as part of their CRO strategy.
Create A Solid Content Strategy
You need to have a strong content strategy in place for your marketing initiatives, including blogger/influencer marketing, to succeed. The phrase “content is king” may be overdone or corny, but it is true. Your CRO efforts will be successful if you can create multimedia content that connects with your audience and know when, where, and how to advertise it.
Reduce Cart Abandonments
Customers who shop with cart abandonment visit your website, browse for a while, pick out things to buy, and put them in the cart, but instead of checking out, they depart. A high incidence of cart abandonment indicates that website users are not becoming clients. So, you must address cart abandonment if you want to boost conversions.
One of the most efficient methods is utilising exit-intent surveys, which question customers why they abandoned the checkout process and if they need any assistance.
Optimise For Mobile Devices
You are probably lagging behind your rivals and losing out on sales if you aren’t optimising your mobile experience. Around the world, 72% of all e-commerce sales are made using mobile devices.
There are various ways to optimise your store for mobile, including responsive websites, shopping apps, and, increasingly, social media platforms. Make sure your website’s design is mobile-friendly when creating your layout and including call-to-actions. Continually enhance your mobile user experience to keep visitors interested and making purchases while on the go.
The Right Way Of Converting Your Leads Into Sales
Like anything else, luxury watches and experiences can be purchased
online. However, the methods used to market such items will differ from what you may be accustomed to.
At Pearl Lemon, we have learned over the years luxury item marketing cannot always be approached using mass-market tactics–which is why our CRO strategies are custom-tailored to your high-end brand.
Ready to convert leads into sales? Book a call today.
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Here at Pearl Lemon, we can help your company grow.
We cannot directly answer this question, as all businesses have different structures and needs. If you want to learn the best solution for optimising your conversions, consult our experts.
One of the main reasons you need an outside CRO agency is that they already have a stellar team of experts in conversion in place. You don’t have to spend much time on the drawn-out hiring procedure or prepare current team members for the position. A pre-made team can fill the areas where you require the greatest assistance.
By extracting more value from the visitors and users you already have, conversion rate optimisation enables you to reduce your customer acquisition expenditures. You can boost revenue per visitor, attract more clients, and expand your business by optimising your conversion rate.
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