Traffic But Not Sales? Here Are 3 Ways You Can Do To Improve It
Don't Just Display Your Flowers For Aesthetics; Sell Them With Our CRO For Florists
Not all visits to your florist website will make a purchase. In fact, for general e-commerce, this figure is less than 2%, and for florists, it is somewhat higher at 3%.
Even while some of those other people desire to order anything but don’t, that only accounts for 1 in 50 people who will purchase from your website.
Although many visitors to your website won’t be there to purchase flowers, they’ll likely be there for another purpose entirely. They might have searched for information on growing a certain flower that appears on your website.
That’s okay. You can overlook those visitors who aren’t looking to buy.
Your website should target visitors who haven’t purchased but are considering it, and conversion rate optimisation (CRO) is the key to doing that.
Here at Pearl Lemon, we want to sell your flowers as much as you do and not just display them on your site. This is why we want to help by optimising your conversions or turning those visitors into actual customers.
If you want to learn more about how we can do that, make sure to call us today!
What's Different About Florists Customers?
Customers who shop online for flowers are different from those who shop online for a TV in general. You can check prices at different stores for the same model when purchasing a TV online. Or, to locate the best deal without ever visiting competing websites, utilise a price comparison website like Google Shopping.
For ecommerce florist customers, the following elements are crucial:
Purchases Are Influenced By Time
A consumer must have their order delivered to the recipient on a specified day.
This is because, a lot of the time, buyers purchase these flowers to give them to the receiver on a birthday, anniversary, etc.
They Want It Delivered
They want to know that a delivery driver can actually physically fulfil their purchase, so it is crucial that they can deliver the merchandise to the recipient.
Price Comparisons Are Difficult
Because it’s challenging to compare items between florists, it’s also challenging to evaluate pricing and perceived value. Value is instead perceived through a product’s appearance and performance.
CRO For Florists: What Triggers Customers To Buy
CRO (conversion rate optimisation) is a technique for using analytics and user feedback to raise the effectiveness of your website. In other words, CRO facilitates customer purchase behaviour on your website through psychology, analytics, and testing. We need to figure out why a viewer isn’t buying so we can solve it.
What steps do you take to ensure that specific retail items sell in your store? If you sell plants in your store, you know that grouping your plants will increase sales if best practices are followed. You position your best-selling items in the front, quick-fix items near the cash register, and chocolate at eye level rather than high or low on the shelves.
The list below can be used to determine whether your website is adhering to the best practices concerning conversion rate.
Beautiful Website That Loads Fast
The appearance of your website is the main determinant of viewer trust. Does it appear dated, unclear, or old? Is the loading time quick? Does the percentage of visitors that leave rise with each additional second?
Your website should ideally load in less than three seconds or two seconds if it’s an e-commerce site. Bounce rates start to soar at the two to the three-second mark; in fact, 40% of users won’t wait longer than three seconds before leaving a website.
Customer Reviews
Using customer reviews to create envy, we want to know why you think it’s a good idea to encourage customers to write evaluations for the products they’ve bought. The natural response is that it gives potential consumers social proof. They become more confident in you as a result of seeing that other clients have enjoyed your services.
Prospective buyers become envious when they read negative customer feedback. Do you know what it means to “keep up with the Joneses”? It refers to the idea that when we watch our neighbours get an automobile, especially one larger than ours, it makes us envious and motivates us to purchase a vehicle at least as good as, if not better than, theirs. That is what favourable product reviews accomplish. When we observe that others are gaining from and enjoying a product that we wish to purchase, we want to experience the same advantages in our own life.
So, if you run an online store, adding a plugin that automatically emails customers asking them to post reviews is an excellent method to accomplish this.
Visuals
The most crucial component of your product listing when selling goods online through Shopify or Amazon is the product photo. According to Amazon’s testing, images have the biggest role in whether a customer decides to purchase a product or not. Include a photo of the products being used in a real-world setting in your product listing since this will help the client see themselves using the product. This is one of the most effective practices you can implement.
Mobile Friendly
A mobile-friendly website expands your consumer base because more people use mobile devices to browse than desktop computers. More people will see your website, which means you’ll get more clients and more sales for an eCommerce company as a result.
Categories That Are Sorted Correctly
If you are aware that Birthday, Sympathy, and Best Sellers are your three most popular categories, make sure they are prominently displayed and easily visible.
For instance, you can add a price range of $40 and under as well. We can run an A/B test on your site to see if this change can have a massive effect on your sales. You will notice that most ecommerce businesses use this technique to increase sales.
Triggering Customers To Buy
If your site can’t relate to the majority of what is mentioned above–then it is recommended to take action now and have our professionals handle your website needs.
At Pearl Lemon, we make a point of building websites that follow internet best practices. We concentrate even more on floral websites’ best practices so that you can attract, convert, and retain clients over the long term.
So, what are you waiting for? Book a call today and start optimising conversions to trigger customers.
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FAQs
Hiring a CRO agency can run you anywhere from \$5,000 to \$16,000 per month, depending on the scope, complexity, and pace of testing you choose.
Discuss your needs with Pearl Lemon experts today, and get a free quote.
It’s time to optimise if your conversion rate is lower than you’d like – if it’s lower than the industry average, lower than your top competitors, or simply failing according to your own goals.
According to experts, it normally takes 10 to 14 months to see a positive ROI and useful lessons from CRO initiatives. Therefore, you should start with a yearly budget that gives you enough time to try your ideas and evaluate the results.
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