Cold Email Agency
A cold email has a poor reputation in some circles, and you might be one of the many people who seem to think it’s past its prime as a marketing and lead-generation approach. That, however, is just not the case.
Cold email marketing is a concept that has been rampant before the dawn of new marketing strategies. Before social media and digital media advertising, a cold email outreach was the best strategy to use.
Still, many people are hesitant to do cold email outreach because they believe it is spam and doesn’t want a bad reputation. But a well-crafted cold email doesn’t spam; it may be just what you need to raise your revenue.
Cold Email Still Works - If You Do It Right
When correctly implemented, a single cold email lead generation campaign can create more leads than any other lead generation method. It was the backbone of our founder Deepak’s lead generation technique, which helped him bootstrap his first company from zero to six-figure sales in under a year.
The Pearl Lemon Take on Cold Email
Our staff understands how to craft cold email text that attracts and engages your prospects without being obnoxious. We know how to ensure that the email accounts used to send messages are warmed up, so they don’t land in spam folders. We understand when to send cold emails, how often we should send cold emails when to stop sending cold emails, and how to make sure the communications follow the increasing number of legal guidelines and regulations governing email in general.
Cold Email Worked for Us, and We’ll Make It Work For You
Cold emailing is an art form that requires practice. We’ve mastered it for ourselves, for current clients in every industry, and as one of the UK’s leading cold email agencies – but one that serves any potential client, big and small, all over the world – we can put together a powerful cold email lead generation campaign for you.
What is Cold Email?
As a cold email agency, we usually begin discussions with our prospects by defining what cold email is.
A cold email is an email sent to a receiver with whom you have had no previous personal contact. It’s the digital counterpart of a cold call and, when used correctly, can be a highly powerful marketing and lead generation approach, particularly in the B2B realm.
A good cold email is NOT spam. A spam email is rarely personalised beyond the recipient’s name (something any email client can do almost automatically) and contains no personally relevant information to the recipient.
The business sending the email and the products and/or services they sell may not even be vaguely relevant to the recipient, as their name and email address have often been copied from a purchased list. Although that may not be the intention of the business sending them at all, this type of email is little more than spam.
What Makes Cold Email Effective?
An effective cold email – one that is likely to make it past spam filters and get opened – is not easy to compose. Cold emails must be addressed to a specific individual, mentioning their name and giving them something of value. This entails researching your prospect and their company to ensure that what you offer is something they might be interested in.
One of the most common reasons B2B cold email marketing fails is that this step is skipped. Even if a blanket cold email gets past the intended recipient’s spam filter, it will almost certainly be immediately disregarded because who wants to do business with someone who simply can’t be bothered to discover what they do?
One of the biggest reasons that Pearl Lemon has become so well known for effective campaigns as a cold email agency is that we never skip this step and always go the extra mile.
Not only do we do everything we can to ensure that messages are relevant to the recipients and that their name, company and role are correct, but we also try to include other personal touchpoints, such as where they have worked in the past, where they went to school and more. All of this information is readily available online. You just have to take the time to look for it, which our team always does.
Why Work With a Cold Email Agency?
There is lots of online advice about using cold email as a B2b tool to market your products and services, connect with your peers, build a stronger business network, and even boost your business’s brand image. So why would you pay money to a cold email agency when you could probably read some of those and then do it yourself?
However, as lots of businesses quickly discover, mounting and tracking a cold email campaign of any kind that gets results is far from as easy as many of these articles make it seem.
Working with a Cold Email Agency to Ensure Credibility
Some blogs and articles – lots of them in fact – make writing cold emails sound simple—as simple as tweaking a basic cold email template that worked well five years ago and sending it to lots of people via a mass mailing in an email client.
Unfortunately, it isn’t as simple as that.
Using someone else’s template, for example, is not the same as crafting your own cold email. It’s also quite possible that by reusing templates, you’re sending emails to people who have already received them.
In other words, your insincerity and lack of effort will be obvious, and your email will be deleted (or worse, branded as spam) almost immediately should any recipient open it. And it will leave a bad impression on many about your business in general.
Email copywriting is a skill that takes a lot of time and effort to master, which is why as a cold email agency, we have actively sought out some of the best copywriters in the business to compose ours. More time and effort on our part, but as our satisfied cold email agency clients can tell you, it pays off big time.
Working with a Cold Email Agency to Improve Deliverability
A cold email campaign is just getting started once the copy is written. The cold emails need to be sent out at the right times, from the right email clients and especially from the right domains. Unlike many other cold email agencies, we take the time to ‘warm up’ the domains we send cold email from, and by doing so significantly increase the likelihood that the emails will not get stuck in today’s very aggressive spam filters.
Working with a Cold Email Agency to Save Time and Make More Money
If everything we have just described makes it sound like a successful B2B cold email campaign calls for a lot of time and effort, that’s because it does. And do you, or your team, really have that time to spare? Wouldn’t your time be better spent on other things, like selling to leads generated by an outsourced cold email campaign, or the day to day running of your business?
A “DIY” approach to cold email rarely really saves businesses any money over an outsourced cold email campaign, either. Great copywriters don’t come cheap, and neither do the reporting and analysis tools you’ll need to get the most out of your cold email campaigns. And then there is the value of your time. Your time is money, and can you really afford to waste it on something that is not your forte?
When you work with a cold email agency like Pearl lemon you get access to all the stellar copywriting talent on our team, all the (often very expensive) cold email tools we use and as we do all the work, lots of our time. If you do the maths, (or have your accountant do them) you are likely to find you’ll save money by outsourcing your cold email campaigns.
But of course, you want to make money. As our cold email campaigns are precisely targeted, the leads they generate become qualified leads that are far more likely to convert, resulting in more sales, which will indeed mean more money.
There’s no need to worry about getting in trouble. It’s possible that some contacts may request that you stop sending them emails. And you will have to honour those requests. But technically speaking, cold emails are legal and can be a powerful strategy you can use.
Investing in a cold calling or emailing agency in 2022 is still a viable marketing option. It is possible to make cold calls and cold emails work when they are done correctly. In addition, it’s not the only way to generate business leads or sales.
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