Source: rdwgroup.com Public relations (PR) is the use of communication channels to influence a particular audience. With this tool, companies can reach out to influencers in their network and generate favourable perceptions of their products. Although public relations are seen by many as a necessary evil, it is the most effective way of communicating with …
Source: rdwgroup.com Are you looking to move your career in a new direction? Do you want to learn valuable skills and new techniques to make your personal brand stand out? Then you may want to consider becoming a Public Relations Manager. PR managers promote the good news about their clients, protect them from negative stories, …
When it comes to industries changing and evolving rapidly, there aren’t many out there that can match the healthcare industry. The possibilities are endless as medical innovations advance, but that also means that it’s becoming increasingly difficult to communicate effectively with the public. Healthcare services and businesses deal with life-changing processes, sensitive information, and complex …
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It’s been a particularly challenging time for the aviation industry over the past few years. Restrictions on flying, bad press for airlines and aviation service providers, and the impending doom associated with climate change are putting these businesses under increasing pressure. If you’re feeling under the cosh (and it’s understandable if you are!), then it’s …
When people think of branding, they tend to think of flashy logos or memorable typography – like the big McDonald’s ‘M’ – but it’s far more than that. In practice, your brand is more like your calling card, your way of setting out your stall in front of the world, and it has a major …
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