When people think of branding, they tend to think of flashy logos or memorable typography – like the big McDonald’s ‘M’ – but it’s far more than that.
In practice, your brand is more like your calling card, your way of setting out your stall in front of the world, and it has a major impact on the success (or failure) of your business – so you need to get it right.
Paid advertising, marketing, and a comprehensive brand strategy are obviously very important, but a brand PR agency can also have a positive effect on your performance.
Learn why brand PR is increasingly important, and just why you should be considering hiring a brand PR agency moving forward.
Why is Your Branding Important?
Before we get to anything else, let’s remember why we’re here. Your brand. Why does it matter? Is it really worth any effort?
You bet it is.
Your company’s brand has a profound impact on how your business is perceived, and it even shapes how customers spend their money with you – so pay attention to the reasons below!
You surely realise by now that people prefer doing business with companies that they know and trust.
While companies that they’ve dealt with before always get preferential treatment, customers are willing to give new businesses a run at things if they’re at least familiar with the brand.
Excellent branding that is relatable and consistent drives interest and increases the likelihood that customers will choose you.
A lot of the time, purchasing decisions are emotional. Pulling at emotions to elicit a sale is a rock-solid strategy (if a little devilish), and your branding can help make this possible.
If you have a strong brand that delivers an emotional experience, customers are more likely to associate positive feelings with your business.
You can bet that they’ll be using your company again if they get the warm and fuzzies when they buy with you.
Having a strong, stable brand helps customers set reasonable, consistent expectations for your business.
They know what they like about you, they feel like they know what you’re going to deliver, and you do exactly that – you deliver it.
Your customers will feel at ease making future purchasing decisions with you if you have strong branding.
The Benefits of Brand PR
What are the benefits of PR when trying to build your brand? That’s the million-dollar question, isn’t it?
What is the role of public relations in branding? How can a public relations branding strategy improve your situation?
Let’s start easy.
What is PR? It’s the way that a business creates and maintains a favourable public image. All major businesses take PR seriously, and you should too.
But how can PR positively impact your brand?
Boost Your Credibility
If you’re going to have any success with your target audience, you need them to take your business seriously.
A brand PR agency has the wherewithal to create a brand PR strategy that shows your business is a reliable and trustworthy operation.
People can put their faith in a more credible business, as they can trust your general expertise, as well as your product and service quality is up to scratch.
Create Positive Associations
You need your customers to think of your business in a positive light – nobody wants to hand their money over to a company that acts amorally.
Effective public relations campaigns ensure that your business only has positive associations, and in the case that an incident does crop up, they help you to get ahead of it – limiting the damage to your brand.
Raise Brand Awareness
When done correctly, PR strategies can drastically increase your brand awareness. Using multi-tiered approaches, a brand PR agency can ensure that your business is being mentioned in all the right places.
This helps the public to take notice of your brand, and eventually, this creates a virtuous circle. More and more people know your brand, speak about your brand, and use your products and services.
Understanding The Value of a Brand Public Relations Agency
Public relations has never been a more challenging area to work in. With digital communications and social media use so prevalent, it can be hard to control your branding and messaging.
This is part of why using a PR agency to help build and manage your brand is such a prudent choice.
These agencies are masterful at finding the right strategies and spaces to promote your brand without coming across as pushy (because who likes that, right?).
Typical brand PR tactics include:
- Press Releases
- Social Media Outreach
- Influencer Strategies
- Media Article Contributions
Used at the right time and in the right places, these PR strategies can have an incredible impact on your business’s brand.
Public relations and brand strategy are closely related, and if you’re not using a PR strategy to build up your brand, you’re missing out on a trick.
Your brand is a super-duper important part of your business, so bring in a brand PR service to make sure that you’re doing everything you can to make a success of it.