5 Steps To Build a Whitepaper That Works
White papers help businesses build brand confidence with their target audience and ultimately generate more sales, particularly for B2B businesses. In fact, almost three-quarters of professional service firms feel that whitepapers are a great way
Mastering Marketplace SEO – eBay, Amazon and Etsy
Here is a question that a certain group of people have to ask themselves when they begin to think about SEO for their business; what happens when your search engine isn’t Google and your webpage is
Why SEO Is More Important Than Ever During COVID-19
The COVID-19 crisis has changed the way we work, the way we shop and certainly how we communicate online with each other and with brands. One avenue that has seen greater demand for many sectors
The Ultimate Guide to WordPress SEO
Chances are that you’ve chosen WordPress for your website’s content management system (CMS) because of its reputation of being SEO-friendly. In fact, you may have noticed the promise of the same on the platform’s website
5 Big B2B Content Marketing Mistakes (And How to Fix Them)
It’s been the case for years now. Content is the fuel needed to power – and even ignite – successful B2B marketing campaigns. It exists in lots of forms – blog posts, long form articles,
How to Stop Spam Backlinks From Killing Your Website’s SERPs Reputation
To paraphrase a certain horror icon, let’s play a game When you think of the word Penguin, what image comes to mind. If you think cute, flightless waterfowl, waddling along adorably, then you are a
The Pearl Lemon Guide to Podcast SEO – What You Need to Know
Although they have been around for many years, podcasts are hotter than ever in 2020. Once mainly the realm of motivational speakers and business leaders it seems like everyone is getting in on the act.
How To Find Effective Fresh Mention Link Opportunities with Google Alerts
However much changes in the world of SEO one thing remains a constant must do; link building. For as long as they have existed search engines have used the links in content and to websites
Shopify SEO Complete Guide
The Shopify platform like many of its competitors like Wix happens to be a major platform for a range of businesses. Owing to a stat by the BuiltWith usage statistics we can see that usage
