Beauty PR
Some of the oldest ads in media museums are for beauty products. The beauty industry has been an important player in a consumer’s life not just for decades but for centuries. But trust in paid advertisements is at an all time low, which means that positive, fresh beauty public relations campaigns are more important than ever.
From press releases to product launches, beauty award submissions to influencer relations any beauty PR campaign is only ever as good as the company running it, however great your products are.
Why Pearl Lemon for Beauty PR?
We specialize in all areas of haircare, makeup, beauty tools, body care, skincare, supplements, and nails as one of the best beauty PR firms in the country. From small beauty enterprises to celebrity-endorsed collections, Pearl Lemon can represent businesses of all sizes and phases of growth and from all over the world.
We can offer all the following (and more) to our beauty PR clients
Traditional PR
We'll promote your business to the leading beauty, grooming, and wellness print, online, and broadcast media channels. Daily outreach and pitches will be customized to cover both trade and consumer media, depending on your distribution. From securing TV and radio interviews to nabbing spots on relevant vlogs and podcasts our approach to traditional PR follows established good practice while still breaking new ground.
Product Launches
We can create a well-coordinated launch strategy for a new beauty brand, product, or service. We collaborate with beauty brands to create memorable launches that make the headlines. You only get one chance to create a favorable first impression, and we'll make sure your business - and our products - stand out.
Press Release Creation and Distribution
To get the most media attention, we create unique and eye-catching press releases. We are known for supplying fresh content and unique release ideas to our hundreds of media connections, thanks to our experienced content creators while also paying attention to the SEO tactics that will broaden a press release's reach even further.
Influencer Relations
Influencers are key to the success of 21st century beauty brands. Not just celebrities but the real life product users who have hundreds of thousands of followers across social media platforms and whose audience values their opinions far more than they do what they see in paid media.
As a beauty PR agency we help our clients get their products into the hands of both micro and macro influencers who have direct connections to the target markets you want to reach, and who can be trusted to enhance, other than tarnish your beauty brand image.
Our work does not just extend to social media influencers either. Beauty bloggers are a powerful crowd too, and we can make use of our connections in that realm to get your beauty products great coverage AND the SEO backlinks that can be so helpful to your brand's post in search as well.
Crisis PR
n an ideal world every mention of your brand, and your products in the media would be a positive one. In reality, that's rarely the case. When and if a beauty PR crisis hits you need a beauty PR agency that can act quickly and proactively to repair and enhance your brand image both across the many modern media channels and in Internet search.
You shouldn't wait for a crisis to start monitoring and protecting your beauty brand's image online though. Reputation management and beauty PR should go hand in hand at all times, ensuring that every public relations opportunity not only gets you noticed but adds to your brand's cachet.
Ready to get serious about beauty PR for your brand?
Contact us today to discuss just how we can help you.
