Pearl Lemon’s Ultimate Guide to How to Use AHREFS
November 23, 2020
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As it has been around since 2011 lots of folks have heard of AHREFs, but just as many are not
Our Blogs
The Complete SEO Guide For Beginners
November 19, 2020
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What Is Search Engine Optimisation? Search Engine Optimization (SEO) is the process of making changes to a website, page, or
Pearl Lemon Ultimate Guide to Weebly SEO
November 16, 2020
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Things change in the world of the Internet and websites, and they change often and fast. Take Weebly. Once considered
57 Experts Share Their Predictions For SEO Trends in 2023
November 1, 2020
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2020 has seen a seismic shift in the marketing industry. The global pandemic triggered a mass exodus from high streets and
Law Firm SEO or PPC for Law Firms, Which is Right for You? A Simple Guide
October 24, 2020
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Many lawyers ask, when trying to build a successful digital marketing strategy: how do I allocate a budget between pay
How to Boost Your SEO By Adding Article Schema Markup to Your Blog Posts
October 18, 2020
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You may have seen articles recently about the increased importance of adding schema to your website, especially to your blog
12 Things You Must to Do to Improve Your Online Checkout Process
October 16, 2020
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A report released just prior to the big global Amazon Prime Day – and all the sales that popped up
How Understanding the Top 5 Differences Between Google SEO and Amazon SEO Will Help You Rank Better for Both
October 9, 2020
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Do you sell online? Do you have a website and an Amazon storefront? If so, then this post is for
How to Get More Google Business Reviews to Boost Your SEO, Your Brand and Your Bottom Line
September 30, 2020
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It has been known for a long time that what clients have to say about your company holds more weight
Understanding Google Quality Score and How You Can Improve Yours
September 28, 2020
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Everything is going great as you prepare to launch your first Google Ads campaign. You’ve researched and then narrowed down
Top 8 WordPress Plugins to Boost Traffic AND SEO
September 26, 2020
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There are a lot of great reasons to add – and maintain – a blog on your website, no matter
5 Steps To Build a Whitepaper That Works
September 20, 2020
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White papers help businesses build brand confidence with their target audience and ultimately generate more sales, particularly for B2B businesses.
Mastering Marketplace SEO – eBay, Amazon and Etsy
September 20, 2020
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Here is a question that a certain group of people have to ask themselves when they begin to think about
Why SEO Is More Important Than Ever During COVID-19
September 14, 2020
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The COVID-19 crisis has changed the way we work, the way we shop, and how we communicate online with each
Maximize Impact: The Ultimate Guide to WordPress SEO Mastery
September 10, 2020
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Chances are that you’ve chosen WordPress for your website’s content management system (CMS) because of its reputation of being SEO-friendly. In fact, you
5 Big B2B Content Marketing Mistakes (And How to Fix Them)
September 3, 2020
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It’s been the case for years now. Content is the fuel needed to power – and even ignite – successful
How to Stop Spam Backlinks From Killing Your Website’s SERPs Reputation
August 29, 2020
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To paraphrase a certain horror icon, let’s play a game. When you think of the word Penguin, what image comes
The Pearl Lemon Guide to Podcast SEO – What You Need to Know
August 22, 2020
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Although they have been around for many years, podcasts are hotter than ever in 2020. Once mainly the realm of motivational speakers and
How To Find Effective Fresh Mention Link Opportunities with Google Alerts
August 12, 2020
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However, much changes in the world of SEO one thing remains a constant must do; link building. For as long
Shopify SEO Complete Guide
August 8, 2020
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The Shopify platform, like many of its competitors like Wix, happens to be a major platform for a range of
The Complete Guide to Wix SEO
July 29, 2020
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Wix is by far the most user-friendly website builder completed with tools and tips to expand your online promotion or
8 Questions To Help You Identify A Good SEO Company
July 29, 2020
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We live in an age where keeping SEO in-house is a thing of the past as companies now look to
Small Business SEO Services And How They Can Work For You
July 29, 2020
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Introduction Finding the right SEO services when you run a small business can be daunting. It can be difficult to know which
Top 10 Ways to Increase Conversion Rate
July 28, 2020
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What is CRO, and why do we need it? Conversion rate optimisation (CRO) is the process of optimising your website to
How to Create a Growth Hacking Framework
July 28, 2020
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Growth hacking has been all the buzz in the startup world ever since the term was coined by Sean Ellis. Growth
Growth Hacking Made Simple: A Step-by-Step Guide
July 23, 2020
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What’s this first thing you think of when you hear the term hacking? You’re probably picturing Tom Cruise suspended in
Maximizing Your PPC Ad Spend with CRO
July 19, 2020
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As you know (we hope) optimizing your conversion rate (CRO) is the process of optimizing your sponsored search ads, landing
How To Write Copy for the Mobile First Index
July 19, 2020
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Mobile traffic is key. More than ever, people are searching online, looking for useful content and, when they think they’ve
Demandware SEO – What You Need to Know in 2023
July 10, 2020
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The Salesforce Commerce Cloud – previously known as Demandware and still referred to as that more often than Salesforce might like –
6 B2B Growth Hacking Tools to Optimise Your Business
July 10, 2020
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Any B2B business owner knows that growth is the key to success, and growth hacking is a sure-fire way to
A complete guide to website heatmaps
July 10, 2020
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No matter how strong the content on your website might be, sometimes, we underestimate the power of strategic planning. The strategic
Does Changing the Shopify Store Name Affect SEO
July 6, 2020
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Sometimes change to a storefront is needed. It is important to note that some changes may help or hinder your
Growth Hacking Tactics That Every Startup Needs To Know
July 6, 2020
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A startup has particular needs, just like other businesses. As a new business forming from the ground up, there is
Google Penalties – What They Are and How to Avoid Them in 2023
July 5, 2020
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Google Penalties are scary. Make a mistake the search bots – and Google’s ever-changing – and sometimes very fickle –
How to Use Website Traffic Segmentation to Boost Your Bottom Line
July 3, 2020
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Your e-commerce site is growing, and, thanks to some excellent content, inbound marketing and a focused SEO campaign, so is
Heat Maps: 7 Actionable Insights They Offer in Minutes
June 28, 2020
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Heat maps are cool. The first time people see them, that’s almost exactly what they always say. All those colours.
DIY SEO Hacks to Boost Your Website Today
June 27, 2020
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You understand (sort of) by now that SEO – search engine optimization) is important to your website’s – and therefore,
Is Shopify good for SEO?
June 9, 2020
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You have finally done it. You have found your niche, bought your products, perfected your branding, and even created some
4 Buyer Persona Tips for Generating Leads
June 2, 2020
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As the popular saying goes, “Only the wearer knows where the shoe pinches”. But who is the wearer, and where
A Grey Area
June 1, 2020
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A Grey Area? A Look At Black Hat And White Hat SEO SEO Dating question: do you date within the
Growth Hacking SEO and marketing in 2024
May 30, 2020
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Kicking off this decade with a BANG and I’m going to dig into some insights on some top trends for
Absolute Guide to Starting Your eCommerce Website
May 25, 2020
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More than one million sites online today are eCommerce sites (that account for over Three Trillion Dollars annually!) In 2020
The Ultimate Guide to Doing an SEO Audit
May 21, 2020
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When most people hear the word audit, they naturally get pretty nervous. Perhaps they are envisioning men in black sunglasses
Ultimate Guide to Conversion Rate Optimization
April 14, 2020
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There are two sides of the marketing equation for any business. One is acquiring new visitors to your site, and
How to Set Up a CRO Campaign In 6 Easy Steps
April 14, 2020
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Have you ever built a site hoping that it would convert? How many business owners or marketers design a site
Image Carousels: Why They Are a Waste of Valuable Internet Real Estate
April 13, 2020
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Over the last decade or so a common misconception has been repeated by digital marketing and CRO experts over and
Quick Fixes To Convert More Mobile Customers At Checkout Time
April 13, 2020
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For retailers, especially those who target the lucrative Millennial and Gen X markets, mobile shoppers are making up more and
What CBD Marketing Experts Know About Suceeding in the Niche
February 14, 2020
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It’s a rare thing when a single product – or group of products – captures the attention of global consumers
The Pearl Lemon Guide to Negative Article Removal
December 15, 2019
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You may have heard or read about online reputation management recently. However, with all the other things you have to
The Importance of Personal Branding SEO Explained (And How to Do It)
October 31, 2019
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No doubt you’ve spent time – and possibly money as well – making use of SEO to boost your business’
