Pearl Lemon

Pearllemon - SEO Agency London

Melanie Evans

Melanie Evans is an accomplished content writer with two decades of experience in both digital and traditional content creation. As head of content at Pearl Lemon you can find her producing long-form content on a regular basis

Google E-A-T Algorithm Update

The Google E-A-T Algorithm Update – What It Did and Why It Matters…To You

Google and their algorithm changes. One of the biggest reasons freelance SEO consultants like myself are well known for ending their days in the bar. All joking aside (although it’s not actually a joke), one of the biggest challenges for any SEO expert, SEO agency and indeed for any webmaster, is keeping up with the algorithm updates that …

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Airbnb SEO Business

How To Boost Your Short Term Rental Business with Airbnb SEO

Airbnb has grown, globally, beyond the expectations of almost everybody, including that of its founders, Brian Chesky and Joe Gebbia, who hatched the idea in 2007 when as broke California students they couldn’t pay their rent, but has a spare room they could let out for a little extra cash. Now there are over 1,000,000 listings worldwide …

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Link-building

Easy Ways to Fail at Link-building and Ruin Your Reputation at the Same Time

Link building. It’s time-consuming, often confusing and sometimes downright tedious. Plenty of even the most “expert” of content creators just wish that it wasn’t necessary, that the search engines would start paying less attention to who is linking to a piece. But that is not going to happen in the foreseeable future. Links are still the easiest way for …

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HTTPS Implementation SEO

The SEO Case For HTTPS Implementation – Why You Need to Make the Switch

Hearing that someone wants to talk about ‘techy’ things that might affect their SEO overall is something that most people find deathly boring and avoid as far as possible. Ugh. Technical stuff, can’t that be left to the geeks in IT? HTTPS is one of those issues. Most people know it vaguely has something to do with website security, but that’s …

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Google Featured Snippets

Google Featured Snippets: What You Need to Know To Get Your Content There

Google Featured Snippets. They are a popular spot to try to get your content featured in terms of the SERPs right now. And for a good reason. Within a SERP result they are very visible and on many pages appear ahead of the actual ‘ordered’ SERPS results themselves.  What are Google featured snippets? In 2019, when you ask any question in Google …

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New Website SEO

How to Do SEO for a New Website

SEO, otherwise known as search engine optimisation, is an essential aspect of digital marketing. In short, SEO techniques involve optimising a website in terms of its design, functionality and content to improve its chances of earning a top spot in the search engine rankings. This is important because it makes a company’s site more visible, …

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Local SEO Practices

2022 Local SEO Best Practices for Businesses Without Physical Locations

SEO is important for any business, but for a local business, it is often more important than they realise, often because it’s not something they have paid much attention to in the past. However, the COVID-19 pandemic has changed all that for many, maybe even most local businesses. From restaurants who may have never thought …

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Content Management SEO

How Strong Content Management Affects SEO

The way Google monitors and measures websites has altered substantially in recent years, meaning search optimisation methods have changed. The quality of your content is now vital to your page ranking. Some of the outdated techniques that are still in use can actually be counterproductive. This article looks in detail at the link between good …

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