It’s been the case for years now. Content is the fuel needed to power – and even ignite – successful B2B marketing campaigns. It exists in lots of forms – blog posts, long-form articles, white papers, images, videos and more – but the end goal of any B2B marketing content should always be the same; …
5 Big B2B Content Marketing Mistakes (And How to Fix Them) Read More »
To paraphrase a certain horror icon, let’s play a game. When you think of the word Penguin, what image comes to mind. If you think cute, flightless waterfowl, waddling along adorably, then you are a normal human being. If you immediately conjure up visions of bad backlinks, spam and plummeting SERPs rankings then hello there …
How to Stop Spam Backlinks From Killing Your Website’s SERPs Reputation Read More »
Although they have been around for many years, podcasts are hotter than ever in 2020. Once mainly the realm of motivational speakers and business leaders, it seems like everyone is getting in on the act. From beloved entertainers – like David Tennant’s increasingly popular podcast (born in lockdown) to sports – NBA star Carmelo Anthony’s wine and activism offering (odd for a …
The Pearl Lemon Guide to Podcast SEO – What You Need to Know Read More »
However, much changes in the world of SEO one thing remains a constant must do; link building. For as long as they have existed, search engines have used the links in content and websites as a measure of the quality of that content and reputation of those behind it, for good or bad. The Changing …
How To Find Effective Fresh Mention Link Opportunities with Google Alerts Read More »
As you know (we hope) optimizing your conversion rate (CRO) is the process of optimizing your sponsored search ads, landing pages and overall website design to increase your conversion rate. In other words, it should be a part of everything you do in digital space. If you run PPC ads though, getting your CRO right …
Mobile traffic is key. More than ever, people are searching online, looking for useful content and, when they think they’ve found it, reading it on their mobile devices. Mobile makes more of an SEO difference than ever before too. Since 2018 Google has been quietly creating its mobile-first index. Maybe your site has already been …
Google Penalties are scary. Make a mistake the search bots – and Google’s ever-changing – and sometimes very fickle – algorithm deems unsuitable and all the hard work you’ve put into creating your website and then trying to make use of search engine optimization to get the site noticed, could be for naught, as a …
Google Penalties – What They Are and How to Avoid Them in 2022 Read More »
Heat maps are cool. The first time people see them, that’s almost exactly what they always say. All those colours. All that data. They look very technical and, to repeat it, cool. But what can you actually learn from heatmaps in terms of actionable, useful insights that make them worth your time? The broad answer …
Heat Maps: 7 Actionable Insights They Offer in Minutes Read More »
Long-tail keywords. LTKs. They are hugely important in 2020, at a time when search is far more intelligent than it was 15, even 5 years ago and advances like Google BERT mean that search bots have a much better understanding of both natural human speech and user intent. Google BERT has elevated the ‘intelligence’ of …
You may have heard or read about online reputation management recently. However, with all the other things you have to worry about, you may not have given too much thought to actually worrying about it as it applies to you. That may be a big mistake as increasing your online reputation is becoming more and …
The Pearl Lemon Guide to Negative Article Removal Read More »
