A report released just prior to the big global Amazon Prime Day – and all the sales that popped up surrounding it – should have struck fear into the heart of any e-commerce web designer. According to the report “40% of consumers struggle to do simple tasks on retail websites. More than half of consumers (62%) that …
12 Things You Must to Do to Improve Your Online Checkout Process Read More »
Do you sell online? Do you have a website and an Amazon storefront? If so, then this post is for you. Many vendors wonder if, for both Google and Amazon, they should use the same SEO techniques. Although they are both search engines based – in part – on keyword rankings, they are extremely different. …
It has been known for a long time that what clients have to say about your company holds more weight than what you have to say about your company, regardless of how fantastic your services are or how authentic your messaging might be. Google has factored them into its local ranking algorithm too, not just …
Everything is going great as you prepare to launch your first Google Ads campaign. You’ve researched and then narrowed down your keywords, written engaging and compelling ad text, and even built a great landing page to greet those who click on your ads. But when you check your Google Quality Score, you find out the news …
Understanding Google Quality Score and How You Can Improve Yours Read More »
There are a lot of great reasons to add – and maintain – a blog on your website, no matter what niche your business operates in, or even if you are a solo blogger. There are also a lot of great reasons to make use of WordPress as your website’s CMS – content management system, …
Top 8 WordPress Plugins to Boost Traffic AND SEO Read More »
White papers help businesses build brand confidence with their target audience and ultimately generate more sales, particularly for B2B businesses. In fact, almost three-quarters of professional service firms feel that whitepapers are a great way to generate leads. More than webcasts, blogs, podcasts, reports, or any other form of digital marketing-minded information, white papers are …
Here is a question that a certain group of people have to ask themselves when they begin to think about SEO for their business; what happens when your search engine isn’t Google, and your webpage is actually a product listing? Online marketplaces are a great place to sell and, whatever you might think, Amazon does …
Mastering Marketplace SEO – eBay, Amazon and Etsy Read More »
The COVID-19 crisis has changed the way we work, the way we shop, and how we communicate online with each other and brands. One avenue that has seen a greater demand for many sectors is organic search, impacting the SEO strategies of many companies around the world. Re-evaluating your SEO strategy will help your business grow …
Why SEO Is More Important Than Ever During COVID-19 Read More »
It’s been the case for years now. Content is the fuel needed to power – and even ignite – successful B2B marketing campaigns. It exists in lots of forms – blog posts, long-form articles, white papers, images, videos and more – but the end goal of any B2B marketing content should always be the same; …
5 Big B2B Content Marketing Mistakes (And How to Fix Them) Read More »
To paraphrase a certain horror icon, let’s play a game. When you think of the word Penguin, what image comes to mind. If you think cute, flightless waterfowl, waddling along adorably, then you are a normal human being. If you immediately conjure up visions of bad backlinks, spam and plummeting SERPs rankings then hello there …
How to Stop Spam Backlinks From Killing Your Website’s SERPs Reputation Read More »
