Pearl Lemon

Pearl Lemon - SEO Agency London

Melanie Evans

Melanie Evans is an accomplished content writer with two decades of experience in both digital and traditional content creation. As head of content at Pearl Lemon you can find her producing long-form content on a regular basis

Eye Opening YouTube Statistics You Need to Know for 2023

Despite having been around for more than 15 years, YouTube has only gotten bigger, better and more influential in that time, and its competitors, such as they are, still do not even come close to posing a challenge to YouTube’s supremacy as the number one video sharing platform on the planet. However, still some of …

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How to Increase Your Domain Authority Without Backlinks

Recently, we wrote (a lot) about domain authority, a long piece you can read here if you missed it. For someone working with a newer website, just getting started with SEO for it, and concerned about increasing their Domain Authority, it may have been a little disillusioning. Because Domain Authority IS NOT a Google metric …

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The BIG Pearl Lemon Guide to Increasing Your Domain Authority

You’ve probably heard of Domain Authority (DA) whether you’re a seasoned digital marketer or brand-new to the realm of SEO. Many SEO strategists utilize the DA metric, which has a long history in the SEO field, to analyze and estimate the ranking potential of websites. Domain Authority is also seriously controversial and often frequently misunderstood. …

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The Ultimate Guide To Web 2.0 Link Building And Why (When Done Properly) It’s Worth It

The “secret ingredient” of successful SEO that wasn’t so secret for years was aggressive link building. Sites that wanted to rank simply created sites that were overflowing with spammy backlinks to their primary website. This strategy persisted under a new MO when socially-based “web 2.0” developed starting about 2005, this time taking the form of …

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Google Knowledge Panel for Person: How to Get One and Why You Should

Where is the Google Knowledge Panel Displayed? What is Contained in a Google Knowledge Panel? Where Do Google Knowledge Panels Come From? How Does Google Decide Who or What Gets a Knowledge Panel? The Problem with Google Knowledge Panel for Person Treating Google Like a Child Three Steps to a Google Knowledge Panel for Person …

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Google Analytics

Which Goals Are Available in Google Analytics? A Simple Guide

All of your marketing efforts, whatever they are, need to be measured – a lot – in order to determine their effectiveness and your ROI on your marketing spend. A successful digital marketing measuring approach relies heavily on Google Analytics goals. You’re not getting much benefit out of Google Analytics if you’re not using Goals. …

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