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Lead Generation

4 Buyer Persona Tips for Generating Leads

As the popular saying goes, “Only the wearer knows where the shoe pinches”. But who is the wearer, and where exactly does the shoe pinch? Buyer personas provide an answer to this question, by addressing pain points and current questions from (potential) customers. Benefits of a Buyer Persona: As a marketer, your ultimate goal is…

A Grey Area

A Grey Area? A Look At Black Hat And White Hat SEO ___________________________________________________________________ Making your site visible – and keeping it that way – is where it’s at in 2020. If you want to have a chance at reaching page one of Google you need SEO. That being said, not all SEO is good. There…

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Growth Hacking SEO and marketing in 2020

Kicking off this decade with a BANG and I’m going to dig into some insights on some top trends for SEO and Growth Hacking tools for 2020. SEO is critical to maintaining a high rank on search engines. Growth Hacking is becoming more of a necessity for business owners to know what to do and…

Ecommerce SEO

Absolute Guide to Starting Your eCommerce Website

More than one million sites online today are eCommerce sites (that account for over Three Trillion Dollars annually!) In 2020 more and more people are moving away from traditional 8-5 gigs and are looking into the lucrative world of eCommerce. But, what actually is it and how do you even get started with such a…

The Ultimate Guide to Doing an SEO Audit

When most people hear the word audit they naturally get pretty nervous. Perhaps they are envisioning men in black sunglasses snooping through their financials looking for an error that can land them with a huge fine or worse. Luckily an SEO audit isn’t scary at all. In this ultimate guide, I will be taking you…

Reviews

Pearl Lemon SEO Tools Review: LongTail Pro

Long tail keywords. LTKs. They are hugely important in 2020, at a time when search is far more intelligent than it was 15, even 5 years ago and advances like Google BERT mean that search bots have a much better understanding of both natural human speech and user intent. Google BERT has elevated the ‘intelligence’…