Despite having been around for more than 15 years, YouTube has only gotten bigger, better and more influential in that time, and its competitors, such as they are, still do not even come close to posing a challenge to YouTube’s supremacy as the number one video sharing platform on the planet. However, still some of …
Eye Opening YouTube Statistics You Need to Know for 2023 Read More »
Recently, we wrote (a lot) about domain authority, a long piece you can read here if you missed it. For someone working with a newer website, just getting started with SEO for it, and concerned about increasing their Domain Authority, it may have been a little disillusioning. Because Domain Authority IS NOT a Google metric …
How to Increase Your Domain Authority Without Backlinks Read More »
You’ve probably heard of Domain Authority (DA) whether you’re a seasoned digital marketer or brand-new to the realm of SEO. Many SEO strategists utilize the DA metric, which has a long history in the SEO field, to analyze and estimate the ranking potential of websites. Domain Authority is also seriously controversial and often frequently misunderstood. …
The BIG Pearl Lemon Guide to Increasing Your Domain Authority Read More »
The “secret ingredient” of successful SEO that wasn’t so secret for years was aggressive link building. Sites that wanted to rank simply created sites that were overflowing with spammy backlinks to their primary website. This strategy persisted under a new MO when socially-based “web 2.0” developed starting about 2005, this time taking the form of …
The Ultimate Guide To Web 2.0 Link Building And Why (When Done Properly) It’s Worth It Read More »
Don’t want to spend money on yet another expensive software or SAS product, but are unsure of how to examine all of your data in one location? Or how to make others understand the data you’ve been gathering to prove your worth as a service provider? All of us have been there. This is a …
Pearl Lemon Ultimate Guide to Google Data Studio Read More »
The latest blockchain phenomenon, non-fungible tokens (NFTs), are accompanied by a number of marketing difficulties. It can be tough to stand out and market your NFT collection in a way that will draw positive attention and boost adoption in a setting where there is a huge amount of mistrust and ambiguity. But it can be …
Where is the Google Knowledge Panel Displayed? What is Contained in a Google Knowledge Panel? Where Do Google Knowledge Panels Come From? How Does Google Decide Who or What Gets a Knowledge Panel? The Problem with Google Knowledge Panel for Person Treating Google Like a Child Three Steps to a Google Knowledge Panel for Person …
Google Knowledge Panel for Person: How to Get One and Why You Should Read More »
There is an old saying; “If you love what you are doing, you will really never do a day’s work in your life.” It’s a lovely thought for sure but in this day and age as far as most people are concerned the idea of actually doing what you truly love, making the most of …
You might wonder whether your copy or article needs an image if you run a website, blog, or write for an online publication like a newspaper or magazine. “Yes” is always the response. In addition to bringing content to life, images help your website’s SEO, and in more ways than you might think. Properly optimised …
SEO For Google Images: Pearl Lemon’s Ultimate Guide Read More »
All of your marketing efforts, whatever they are, need to be measured – a lot – in order to determine their effectiveness and your ROI on your marketing spend. A successful digital marketing measuring approach relies heavily on Google Analytics goals. You’re not getting much benefit out of Google Analytics if you’re not using Goals. …
Which Goals Are Available in Google Analytics? A Simple Guide Read More »
